E-commerce product catalog optimization is essential for turning traffic into sales in today’s digital marketplace. Although it is challenging, product catalog management is an effective way to maintain engrossing and precise product listings across all sales channels. Since the catalog conserves information such as product images, availability, technical specifications, shipping info, prices, and other details, optimization of it helps to facilitate theme-based carting, up/cross-selling, and market hype.
How does catalog optimization work?
Catalog optimization focuses to improve the conversion rates and customer experience by keeping the catalog consistently updated with relevant information. This not only helps to pique the interest of potential customers but also earns their trust, which increases the likelihood of future profitability. Let us understand some of the significant optimization techniques and their impact to fly high sales.
1. Maintain data integrity
Making false statements about the product or an incomplete catalog are the pivotal reasons for sales downfall. Infuse the catalog with comprehensive and standardized data to let the customer make an informed decision while creating a trust-worthy brand image that encourages the chances of repeat purchases.
2. Enriched product descriptions
Implying generic descriptions in the catalog results in search ranking hindrances. Informative and SEO-optimized descriptions play a vital role to build up customer relationships. Being tricky yet effective, a precise description triggers the customer to imagine all the positive aspects of the product even without touching or feeling it. Highlighting the benefits that complement the product features is the best way to create optimized product descriptions.
3. Utilize product tagging
Focusing on organized and comprehensive e-commerce product catalog creation opens up opportunities for cross-selling and upselling. Customize the catalog depending on the region, needs, currency, and contemporary market demands. Tag associated products or alternatives to promote sales and rank higher in search results.
Related reading: Optimizing product catalogs for success on Amazon
4. Real-time inventory update
“Out of stock” or “sold out” is the most frustrating terms for customers when it comes to buying. Inventory management is the best way to prevent this from happening. A real-time inventory update helps online sellers to precisely estimate the days of the month or year when their products are in high demand. These computerized frameworks assist online retailers to be well-stocked during that period to gain an upper hand.
5. Create an effortless shopping experience
Optimizing the product catalog from a customer mindset is the simplest key to a fantastic user experience. Customers want brands to know their choices. Introduce intelligent search and filter options on individual product pages to give customers quick and accurate results. Offer complete product information so they don’t have to look elsewhere before making a purchase.
6. Smartphone-friendly catalogs
Research has shown that most customers shop online from their smartphones. It is highly recommended to shape product catalogs in a mobile-friendly way as well. Using large fonts to make the content readable without zooming in and including CTA or icons in the background to pop out the data act as a sell-booster. Don’t overload the individual pages with lots of information, keep the additional data just a click away for a smooth customer experience from smartphones.
7. Amplify keywords and images
Pictures speak when words fail! Optimizing the catalog to professionally shot images attracts customers impeccably. It establishes a personalized connection heightening the conversion rates. Similarly, impactful keywords let you keep pace with contemporary marketing trends and make the product reach the target audience faster.
Great sales begin with taking control of the catalog. Optimizing it by deploying the above-mentioned techniques can significantly boost its reachability and turnover rates. Being a crucial part of digital marketing, optimizing product catalogs is the key to success for e-commerce businesses. Service providers in the digital commerce space like Netscribes can play a vital role here in providing the requisite support to brands or marketplaces in optimizing their product catalogs efficiently by leverage a comprehensive suite of catalog management services. Contact us to know how we can help your business.
Based on insights by Ahana Mukhopadhyay – Executive Content Writer, Digital Commerce Solutions
