Case Studies

As pharmaceutical companies navigate pricing and market competition, discount analysis serves as a strategic compass. By unveiling critical insights into discount dynamics, pharmaceutical companies can shape their pricing strategies...

Objective Our client, a US-based global management consulting firm, was tasked with devising strategies for growing its customers business in the automotive tool market. To get a granular view of the market environment and develop d...

A pharmaceutical major was eager to understand the prevailing market dynamics in the cardiovascular segment to create an informed expansion strategy for Philippines and Indonesia.  Its final aim was to build on its strengths in th...

Gaining a thorough understanding before leaping into a new market is crucial to any business’ success and enduring stability.   A leading multinational telecommunications company wanted to determine the potential that Malaysi...

In an endeavour to increase its market share, a leading oil and gas company wanted to stay updated on the consumer buying behavior and purchase patterns for fuel and non-fuel related services in Malaysia. The company knew that wit...

Business challenge Our client, a US-based company that offers a cloud-based supply chain risk management platform to global organizations, wanted to test a revamped version of its web platform before the release. The platform provid...

A US-based global management consulting firm wanted to deepen its understanding of enterprise imaging IT and Picture Archiving and Communication System (PAC) adoption trends in the US health industry to help its client develop a com...

One of the largest publicly traded property and casualty (P&C) insurers in the US, wanted to identify prospective non-bancassurance channel partners to leverage its insurance offerings in Indonesia. The firm knew that in order t...

Objective A US-based global management consulting firm, involved in evaluating management decisions across public and private sectors, wanted to perform a TCO analysis of marine engines across the US, Europe, and Southeast Asia. Thi...

Objective A US-based global management consulting firm, involved in evaluating management decisions across public and private sectors, sought data-driven insights to guide their strategic plan to enter the US class 8 truck market. T...

The client, a prominent player in the health insurance industry, was looking to broaden its base in the Middle East, specifically in Dubai. To further its footing in the city-state, the organization was on a partner identification h...

Objective Our client, a US-based SaaS company, relies on high-quality secondary research for its proprietary business intelligence (BI) platform. With an aim to conduct operations with greater efficiency, they sought a research pa...

A global integrated pharmaceutical major wanted to understand the adoption pattern of drugs, IVD tests and diagnostic procedures and equipment usage across major hospital chains to protect market share and personalize product offeri...

In an environment characterized by rapid shifts, emerging trends, and evolving consumer preferences, staying abreast of competitor activities is akin to having a pulse on the market. Real-time competitor monitoring allows companies ...

Continuous investments in R&D is at the heart of every innovative company. While many innovations are built on existing ideas, a successful implementation depends on a thorough evaluation and measurement of their potential benef...