Case Studies

A US-based energy drink brand, with a large customer base in the eSports community, wanted to identify which product categories were best for acquiring new customers with long-term value. Having this information was key to allocatin...

A leading grocery supermarket chain wanted to reduce its inventory wastage and sales opportunity loss – the two main outcomes of inaccurate demand forecasting. It sought accurate predictions to optimize the inventory of its highly...

A global fast food chain was looking for ways to accelerate sales across various geographies. It used high-value discounts to attract more purchases, but knew it had to do this more prudently to increase profitability. What it requi...

Influencer marketing takes a lion’s share of the branding budget of a leading American energy drink company. Eager to determine the value delivered by its influencers, the client was looking for a tangible way to substantiate thes...

Given the rapid developments in automotive semi-active suspension technologies, one of the world’s leading OEMs sought to assess the market’s technology growth curve. From uncovering preferred segments to gaining a well-roun...

The R&D arm of an American manufacturer of medical equipment wanted to strengthen its intellectual property portfolio of microprocessors. In order to identify the patents that bestow maximum commercial advantage, it commissioned...

Our client, a leading battery manufacturer, wanted to assess the potential commercialization routes and application areas for its new thin-film battery technology. However, it lacked insight into the market and competitive environme...

Our client, a renowned public research institute, wanted to explore the business opportunities presented by aptamer screening and drug-discovery technology. To gain data-driven insights and identify the most suitable commercializati...

Business challenge A leading research institute wanted to commercialize an innovative 3D printer, which uses resin material for printing fine and porous structures. To ensure commercial success, a thorough understanding of the mark...

Product content is one of the most important factors in e-commerce, as it is what customers use to make informed purchase decisions. In today’s competitive e-commerce landscape, businesses need to provide their customers with ...

The CPG industry has been experiencing many changes with the rise of the digital consumer. In order to adapt to the changes and earn a competitive advantage, an American multinational conglomerate corporation wanted to unlock deep c...

A leading medical device supplier sought to understand the market for a respiratory disposable portfolio across ASEAN countries. However, given the market expanse and the dynamics of existing products it needed an independent resear...

An oncology-focused pharmaceutical company wanted to identify key opinion leaders(KOLs) in the area of multiple myeloma and its treatment, in order to build a panel of national experts across select ASEAN countries. However, with no...

Objective An international pharmaceutical major wanted to gain an in-depth understanding of the perceptions and market positioning of a new analgesic drug brand across a slew of medical practitioners and surgeons in select ASEAN cou...

Objective Our client, one of the largest professional services network in the world, wanted to deepen its understanding of the remanufacturing industry in the Asia-Pacific region to develop a strategic business plan for its customer...