Case Studies

As pharmaceutical companies navigate pricing and market competition, discount analysis serves as a strategic compass. By unveiling critical insights into discount dynamics, pharmaceutical companies can shape their pricing strategies...

A pharmaceutical major was eager to understand the prevailing market dynamics in the cardiovascular segment to create an informed expansion strategy for Philippines and Indonesia.  Its final aim was to build on its strengths in th...

The client, a prominent player in the health insurance industry, was looking to broaden its base in the Middle East, specifically in Dubai. To further its footing in the city-state, the organization was on a partner identification h...

A global integrated pharmaceutical major wanted to understand the adoption pattern of drugs, IVD tests and diagnostic procedures and equipment usage across major hospital chains to protect market share and personalize product offeri...

Market testing a medical device prototype to gain customer feedback before its launch.   Our client, a major medical device manufacturer, had recently developed an advanced diabetic retinopathy (DR) screening device for the C...

Market expansion study helps major biopharma firm to expand its existing presence in the Turkish market. Our client, a major producer and distributor of plasma-derived therapeutic products, wanted to identify the best route to incre...

A leading provider of medical devices wanted to assess the potential for their key hospital equipment and products in the Australian market. But to do so, it was important to understand the existing size and growth rate of the marke...

Concept testing is an important step in the new-product planning process. It is one of the most reliable methods to assess if a new product will meet the needs of its intended users and be profitable for the business in the long run...

In the ever-changing healthcare industry, being up-to-date with current and future technological trends is crucial to staying competitive. A global leader in developing cochlear implant systems was keen on gaining perspective in the...

An American worldwide healthcare solutions provider was looking to carry out a global mobility trend analysis for developing healthcare insurance plans for expatriates. Through the analysis, it hoped to gain a clear perspective o...