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measuring brand health

A strong brand is the hallmark of a company’s success.  It helps the organization sell better, attract the right talen...

e-commerce technology trends

Technology is the backbone of e-commerce. Not only does it help connect sellers and customer on mobile and web platforms, but...

conjugate vaccine market trends, growth forecast , volume of units

Conjugate vaccines, which prevent bacterial infections in humans, is experiencing significant demand and market growth. ...

Market intelligence studies for better business planning

Effective decision-making is at the core of every successful business. Management decisions impact every level of the organiz...

As companies become increasingly data-driven, leveraging business intelligence capabilities has become crucial to achieving t...

Using market research for product development

A business breathes on two interconnected lifelines – product and customer. There is no denying the fact that customers...

healthcare cybersecurity

Healthcare is one of the sectors that’s most vulnerable to cyber-attack. According to Breach Level Index, a platform that t...

cyber security in the defense and aerospace market

In 2017, the world experienced some of the worst cases of cybersecurity breaches. From credit agency Equifax’s data breach ...

cybersecurity in financial services

The 2017 data breach at Equifax shook the American and global market to its core. With more than 143 million consumers affect...

how to write better product descriptions

Online shopping is on an upswing. But the comfort of shopping on the go comes at the cost of the ability to ‘touch-and-feel...

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