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e-commerce holiday marketing tips

The 2020 holiday shopping season put retailers to the test like no other. The competition was fierce and converting shoppers ...

matter standard

At its Smart Home Summit this year, Google confirmed plans to make Matter – the new smart home standard – compati...

KOLs in pharma

Pharma companies know their drugs best. But getting your drugs to market and gaining credibility can be a difficult process. ...

global chip shortage consumer electronics

In September this year, the time gap between companies placing orders for semiconductor chips and receiving them hit an all-t...

competitive intelligence process

All organizations gather competitive intelligence in some form or another.  Although prevalent, its impact on decision-m...

2021 Holiday Predictions

It’s another make-or-break time for retail. Last year’s holiday season was a rollercoaster, as most brands and retailers ...

Website performance

Brands and retailers are about to enter one of the most crucial periods of the year. Holidays account for 19% of retail sales...

digital therapeutics

You are in a doctor’s waiting room. A few people who appear to be in distress are sitting on the chairs that line the w...

DTx in mental health

The COVID-19 pandemic, as well as the ensuing economic recession, have had a significant impact on many people’s mental...

brand performance measurement study

As a brand marketer, you play a key role in driving brand strength for the company you work for. However, until a brand’...

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