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As patents on branded drugs expire, the global market for generic drugs is growing rapidly. The growth is facilitated by favo...

Holiday shopper trends

 The most wonderful time of the year is around the corner. For most retailers, end-of-year holiday sales account for a m...

techniques to assess customer satisfaction

How happy are customers with your products and services? This simple question can unlock a world of insights to improve your ...

competitive intelligence content strategy

  You have an excellent content marketing strategy. But so does your competitor. However, by tomorrow, yesterday’s app...

The UN had pointed out a 1% drop in global economic activity shortly after the onset of the pandemic. As we’ve witnesse...

data-driven-digital-transformation-Netscribes

Every industry is experiencing transformation. With digital technology influencing every aspect of human life, organizations ...

concept testing medical devices

The success of new medical devices relies on their ability to provide superior patient outcomes and financial benefits. Howev...

open banking

As major commercial banks embrace cutting-edge technology, they redefine their industry at large and the way they do business...

product research

Product research is the secret to building products that customers love.  Backed by insights gathered from qualitative a...

embedded finance

Quick. Simple. Connected. Consumers expect this in all their digital activities, including payments. Convenience is key, and ...

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