The e-commerce sector is booming globally. In India alone, the sector is expected to incur a whopping 4,416.68 billion of rev...
“Any sufficiently advanced technology is indistinguishable from magic.” Arthur C. Clarke Transformative technology trends...
A customer purchase journey refers to the sequence of interactions a customer has with a brand while buying a product. It inc...
Businesses use market opportunity analysis to explore and evaluate potential markets for steady growth in the competitive lan...
Industry Cloud Platforms: An Introduction An industry cloud platform (ICP), also known as vertical or sector-specific cloud, ...
Market Research Intelligence (MRI) is a critical asset to ensure success in today’s highly competitive business landscape. ...
Consumers today are highly vocal about their experiences with products and services, thanks to online platforms such as socia...
The present business landscape is rapidly evolving into an uber-competitive environment. In this scenario, businesses aiming ...
Online focus groups are gaining widespread adoption in modern business research. With the advent of technology, businesses ar...
In today’s dynamic business landscape, it is imperative for brands to understand consumer behavior to stay competitive in t...
