As with every iPhone event, the iPhone 11 launch drew a lot of fanfare across the globe. Nearly 2 million people tuned in to YouTube to watch Apple unveil its latest flagship product, sparking conversations all over social media. Given that iPhone sales have been declining over the past year, there was a lot riding on the features announced during the launch. Some of the new features announced include the triple camera system, A13 bionic chip, Night Mode and a boost in battery power.
A quick look at the social conversations shows a neutral sentiment for the iPhone 11. We dug deeper to find out the features that audiences liked the most using social media analytics tool, Talkwalker.
Analysis period: September 10 – 11, 2019
What social media users liked most about the iPhone 11
Camera features: With over 146k conversations, the triple-lens rear camera was clearly the main talking point about the latest iPhone. While sentiment towards the camera features was favorable, because of the design, a majority of reactions around it were negative.
Analysis period: September 10 – 11, 2019
44% of the positive camera reactions were comparisons made with Android phones. Some of the most favorable camera features were the ultra-wide lens (18.1%), dual camera setup (13.2%), and the night mode (10%).
A13 processor: Social media welcomed the improved processor of the iPhone 11. Of the total conversations around the processor, a majority (12%) were positive The new chipset is expected to be more energy-efficient and faster than older versions.
Colors: The iPhone 11 comes in six new colors: black, white, purple, green, yellow, and Product Red, while the iPhone 11 Pro and iPhone Pro Max come in a new midnight green color, in addition to the familiar space gray, gold, and silver. We recorded a total of 54.7k conversations related to the iPhone colors, a majority (10%) being positive. Midnight green was the most loved color with an 8.4% positive sentiment share, followed by black (4.2%) and purple (3.8%).
What social media users did not like about the iPhone 11
Design: The triple-camera design was also the most criticized feature of the iPhone 11. Our analysis shows that 42.9% of design-related conversations were negative, with terms like “ugly” and “trypophobia” occurring frequently.
Expensive: Apple iPhones have always come with a premium price tag, and the iPhone 11 was no different. The phones start at $999 for the iPhone 11 Pro and $1,099 for the Pro Max. 63.2% of negative conversations called the phone ‘expensive’
Top regions of social media conversations
A majority of conversations emerged from South East Asia, followed by the USA and UAE.
Country-wise sentiment split
Conversations around the phone were largely favorable world over, especially in the USA and UAE. However, Japan, a key market for Apple, saw a majority of negative reactions for the latest iPhone.
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