A guide to B2B content marketing in 2023

Research shows that the most successful B2B marketers devote 40% of their marketing budget towards content marketing. Moreover, 66% of those marketers will increase their investment over the next 12 months.

Content marketing has become integral for business-to-business firms to accelerate growth, improve customer retention, and outmaneuver the competition. Afterall, with buyer behavior changing significantly in the digital age, content marketing has become one of the most effective methods to inform buyers and win their trust.

The challenge of maximizing the ROI from content marketing has never been greater, as more B2B firms take content marketing seriously. Based on our integrated marketing expertise we’ve created this guide to help you plan a winning B2B content marketing strategy for 2023 and beyond. Download this report to find out:

• What business goals marketers plan to achieve through content marketing
• The key trends shaping content marketing in the corporate realm
• How marketers plan to spend their content marketing budget
• The top 10 most effective content types 
• How to optimize your B2B content marketing for maximum results