Rising complexity of consumer behavior, social media impact, and immense competition are challenging CPG firms in their efforts to expand in developed markets and enter emerging ones. Netscribes Retail & CPG Market Research provides insights for businesses in this space to answer specific questions regarding expansion, entry, growth, and risks, enabling them to make strategic decisions.
We help our clients understand markets and customers well before entering or expanding in various geographies. From preempting what works in which market in terms of products, services, business models, and even distribution channels to have a better understanding of the competition, we assist you in formulating strategies that are based on your strengths, that fuel tangible business results.
Using reliable data and insights, we enable consumer-facing businesses to sustain brand momentum and maximize long-term customer value. Whether you need to leverage emerging trends and changing consumer behavior or refocus innovation and organizational strategies, we deliver the data and insights you need.
Uncover needs & triggers of purchase, information sources, and influencers, identify customer touch-points, understand your brand’s perception and positioning gaps, various drivers for choice of store, and more.
Find out reasons for consumer consumption behavior for a specific category, consumer expectations / need gaps, purchase triggers, reasons to switch brands, purchase decision-makers or purchase influencers, or factors for a reduction in consumption.
Perform market assessment, sizing studies, competitive intelligence, and spot industry trends along with drivers and challenges for growth.
Dig deeper into your brand’s perception through studies like top-of-mind awareness, consumption analysis, brand consideration drivers, and Net Promoter Score.
Perform various types of studies like need-based segmentation, psychographic segmentation, demographic segmentation, and geographic segmentation.
Understand the best price estimation for new products, pricing mix for product lines, and drivers for a brand premium.
Discover the impact of the introduction of new category or brand variants, product mix or portfolio optimization, and market assessment for first-mover advantage.
Evaluate the performance of a brand campaign to measure its effectiveness, concept testing or generate ideas for new campaigns.
Identify new opportunities using trend and demand analysis to help you better prioritize and strategize for the future.
Obtain continuous, integrated market insights on new markets in terms of opportunities and risks. Gain thought starters to make effective decisions.
Formulate strategies that include details regarding pricing, product portfolio, target customers, addressable market size, and more.
Develop RTM strategies based on value chain analysis, cost-benefit analysis of options, goals for penetration, etc.
Understand your consumers and shoppers through their purchase decisions and consumption habits by performing a spectrum of effective studies.
Listen in on social media to understand customers and competitors. We help monitor and analyze social media platforms and activities.
Gather relevant competitive insights to drive strategic marketing, sales, product development, and innovation.
Convenience and value of time are two fundamental priorities that the pandemic has woven into the fabric of post-Covid customer behavior. The growing demand and willingness to pay for such privileges have formed the runway for the likes of GoPuff, Fr...
As physical stores reopen, brick and mortars will move towards a digital-driven experience, aligned with the new normal of social distancing. For customers, this means reduced waiting time, an immersive billing experience, and real-time information o...
In 2020, the global semiconductor market generated over USD 450 Bn revenue. About 60% of the growth was due to the strong demand for memory, GPUs, and 5G chipsets. However, following the COVID-19 pandemic, many factories shut their doors. As a result...
The battle is real. As the holidays inch closer, consumers grow increasingly accustomed to the joy of shopping online both from a safety and convenience standpoint. In the race to claim the maximum wallet share brands are doing all they can to win th...
The pandemic has transformed the average consumer: the way they think, work, and shop. 80% of US consumers are still changing the way they shop and 43% are frequently shopping online for stuff that they could buy in stores. There’s only one ...
With more than half of all US purchases being digitally-inspired, implementing effective digital commerce practices has become imperative for long-term success. Retailers and brands need to step up their digital commerce strategies to address new con...
While there’s no real telling how this holiday season will unfold, there are a few distinct signals that shed light on what could be expected. From 2020’s back-to-school performances to Amazon’s Prime Day being rescheduled, if followed closely,...
As COVID-19 catapults the rules of consumer engagement, brand manufacturers will need to stay cognizant of the quickly evolving new normal. Understanding aspects like the current concerns and priorities of consumers, factors that influence their bran...
The COVID-19 pandemic struck India at a time when its economy was already suffering from muted growth due to sluggish demand in the domestic market. The immediate impact of the outbreak included sudden surges in demand for essential goods and service...
With global e-commerce expansion on the rise, brand manufacturers are placing a greater focus on digital to drive organic growth and increase sales. Having a digital sales presence has gone from being a “good-to-have” to a “must-have”. The qu...
Over half of grocery purchases are influenced by digital today. For brands and retailers to win in this space, it means gaining a clear understanding of the evolving needs and expectations of the digital grocery shopper. While convenience and cost sa...
To say that Instagram has changed the beauty industry would be an understatement. With a growing user-base that spends copious amounts of time scrolling through visuals, Instagram has become a pivotal channel for product discovery, user engagement ...
The retail industry has been disrupted by companies such as Amazon and Google, who are constantly raising the stakes through technology and innovation. In order to survive long term, it is crucial for retailers and brands to know and adapt to the lat...
Facing the threat of ecommerce dominance after a successful decade in offline retail, a major omnichannel retailer with ...
See how a retailer’s content creation process, where efficiency and scalability were the ultimate challenges, the ...
See how we addressed an e-commerce platform’s challenge of managing diverse product descriptions by implementing a...
Influencer marketing thrives on social media influencers, and video analytics is essential for gauging campaign success ...
A leading Indian e-commerce marketplace was confronted with a mounting challenge of e-commerce fraud management and retu...
A one-of-a-kind innovative ecommerce mammoth found it difficult to improve catalog quality and uniformity on their platf...
Our client, a non-profit Section 8 organization backed by the Government of India, aimed to create an open and trustwort...
A global technology conglomerate was eager to gain insights into e-commerce trends in 2022 as it provided brands and org...
Product catalog management is a critical process for any retail business, but it can be especially challenging for large...
Are you struggling to increase customer conversion at your retail store? Do you want to understand your customer’s...
For clothing brands to understand their target customers and identify the latest trends and consumer preferences in the ...
Identifying what makes your brand unique is the first step in strategically gaining a positioning edge over your rivals....
Seeking to streamline their data extraction techniques and reporting process and cut down the time it took to get action...
Entering a market with a new product can be daunting. In addition to existing competitors, a lack of customer knowledge ...
Any company focused on maintaining its brand value will pay close attention to providing a consistent and superior custo...
User-generated content, especially customer reviews are a goldmine of insights for any player in the e-commerce realm. T...
A US-based energy drink brand, with a large customer base in the eSports community, wanted to identify which product cat...
A leading grocery supermarket chain wanted to reduce its inventory wastage and sales opportunity loss – the two main o...
A global fast food chain was looking for ways to accelerate sales across various geographies. It used high-value discoun...
Influencer marketing takes a lion’s share of the branding budget of a leading American energy drink company. Eager to ...
