Conducting a Market Expansion Study for Business Growth

Market expansion study helps major biopharma firm to expand its existing presence in the Turkish market.

Our client, a major producer and distributor of plasma-derived therapeutic products, wanted to identify the best route to increasing market share and strengthening its presence in Turkey’s hemophilia treatment market. To do so, a comprehensive understanding of the market opportunity, including the existing market size, total consumption in unit volume, and the future market demand for plasma-derived products in Turkey was crucial.

As the demand for its products is largely prescription-driven, the client was also keen to understand the key prescribers’ perceptions and the potential to prescribe plasma-derived products.

Solution

We conducted a market assessment and expansion study to address the client’s business challenge. We used a combination of primary and secondary research to:

• Identify the competitors and the major brands in the target market segment.
• Estimate the market size, share and future growth prospects of plasma-derived products in Turkey.
• Identify major prescriber segments and the value chain in different types of hospital settings.
• Identify the distribution channel and the margin level across hospital pharmacies, distributors/ wholesalers, and retailers specific to plasma-derived products.

Results delivered

We provided a market model on plasma-derived products in Turkey, which included:

• A market landscape report with key information on epidemiology, treatment algorithm, regulatory guidelines and approval process, physician perception, market size and the overall consumption of plasma-derived products.
• The key competitors, products, brands, cost, margin, yearly consumption in terms of value and volume, and the market forecast from 2016 to 2025.
• Executive summary and recommendations including key hospitals, prescribers, and key opinion leaders for promoting the product.