An increasing number of organizations are prioritizing analytics to solve business problems. While it offers tremendous opportunity, practical implementation can be complicated. Applying the learnings drawn from other analytics projects can go a long way in minimizing errors and achieving better outcomes.
Considering this need, a leading advisory and consulting firm sought actionable insights on the state of analytics adoption across businesses.
About the client
The client is a leading provider of advisory services to global organizations on best practices, technology implementation, and investment decisions.
Objective and Scope
- Given the rapid growth of analytics across industries, our client needed comprehensive and data-driven insight into its adoption to support its clients’ strategic decisions.
- To achieve this, it wanted to conduct a primary survey within defined demographics to assess various analytics types and structures, investment trends, and the effectiveness measurement parameters across functions within global organizations.
Solution and Approach
Netscribes took a two-fold approach towards this study:
- Computer-assisted telephone interviews (CATI) with leaders employing analytics
Our team conducted 200 unique CATI with analytics implementation decision-makers like Chief Data Officers, Chief Analytics Officers, among others across global organizations. They were surveyed on aspects like their analytics program structures, reporting hierarchies, budget allocations, number of annual projects, measures of performance, and their effectiveness in solving organizational challenges, and other factors.
- Live dashboard to record interim data and visualize findings
The data acquired through this primary research was treated through various statistical tests and data analysis methods. A live and intuitive dashboard was designed to portray timely results helping the client keep a pulse on the survey’s developments.
Results Delivered
Through the engagement, the client obtained a holistic view of the data analytics adoption landscape which encompassed the following:
- How important analytics is to organizations and types of analytics used
- Top five roles of analytics that helped organizations achieve their goals
- Kind of analysis carried out across various functions within organizations
- Measures and top factors influencing the effectiveness of analytics programs
- Technological advancement in analytics
Benefits
Through in-depth market research and effective data visualization, the client received accurate, relevant, and timely insights on analytics adoption across industries. This helped them guide their clients in exploring the state of analytics programs in their respective domains and make strategic decisions.
To get holistic insights that encompassed the global adoption, types of projects, reigning attitudes, and measurable outcomes of analytics projects, a reliable market research partner was crucial. Download this case study to find out how Netscribes met its needs.
