Essential Job Functions
- Develop and implement comprehensive marketing strategies that align with the company’s objectives
- Oversee the creation and execution of creative content for social media and digital marketing campaigns
- Manage the company’s social media platforms, ensuring consistent brand messaging and engagement
- Own lead generation activities
- Coordinate PR efforts, maintaining strong media relationships and promoting the company’s positive image
- Analyze market trends and customer behavior to identify opportunities for growth and improvement
- Manage and mentor a team of professional writers, designers, and marketers, fostering a collaborative and innovative work environment
- Collaborate with cross-functional teams to support various marketing initiatives
- Monitor and report on the effectiveness of marketing campaigns and strategies, making data driven recommendations for optimizations
Requirements and skills
- Bachelor’s degree in marketing, communications, or a related field
- 4+ years of experience in marketing, preferably in the enterprise technology industry space
- Proven track record of managing and executing successful marketing campaigns
- Strong understanding of digital marketing, including social media, SEO, and content marketing
- Excellent communication and interpersonal skills, both verbal and written
- Strong analytical and strategic thinking abilities
- Experience in PR management and media relations
- Ability to work in a fast-paced, dynamic environment and adapt to changing priorities
Experience- 4+ years