Moderation of content refers to the review and monitoring of user-generated content on online platforms to ensure that it complies with certain standards and guidelines. As part of this process, inappropriate or offensive content will be removed as well as community guidelines and terms of service will be enforced. To put it another way, when a user posts content to a site, the content is screened to ensure that it is in compliance with the site’s rules and that it is not illegal, inappropriate, or harassing. These are just a few handful benefits of content moderation as a best practice process.
For online platforms that rely heavily on user-generated content, such as social media platforms, online marketplaces, communities, and forums, content moderation is a common practice.
Platforms may choose to moderate content using the following methods:
- Pre-moderation
- Post-moderation
- Reactive moderation
To achieve the best results, these methods require both automation and human intervention.
What kinds of information can be controlled?
According to the platform’s objectives, moderation can be applied to any kind of content. For instance, text, photographs, videos, and live streaming can all be moderated.
Benefits of content moderation
- Boost SEO and website traffic
Content that has been posted by users has several uses. Also, it enhances natural search engine rankings. The brand’s internet visibility can be improved with higher-quality content. This also holds true for user-generated content because more people will be directed to it, enhancing traffic to the website.
- Protection of brand and reputation
It is not always possible to guarantee that user-generated material on a platform will adhere to standards and community norms. A website, forum, or social media account can be kept safe even when users post offensive content with the aid of content moderators. By ensuring customer satisfaction through enthusiastic engagement across all content platforms, content moderators can also contribute to maintaining a positive reputation.
- Scale marketing campaigns quickly
The effectiveness of a company’s online marketing operations can be increased by user-generated content. Your chances of being found online are improved if your community platform hosts more user-generated content. Consider reviewing websites on the internet. By using these platforms, businesses can increase their consumer base without putting out any marketing material. These reviews can improve the likelihood that search engines will find your website with the assistance of content moderators. User-generated material will rank better in search results as more of it is contributed.
Related reading: Maintain content quality at scale with Netscribes’ automated audit platform
- Protect the community from spam, trolls, and offensive content
The online community needs a secure forum where members may express their views on issues affecting the brand. In order to prevent the platform from hosting inflammatory or abusive information, content moderation is crucial. Unwanted content can be removed with the assistance of moderators, allowing users to regard the site as trustworthy.
- Assisting in the gathering of user insights
Understanding your community better is another advantage of utilizing content moderators. Moderators of content can examine user-generated content to see how customers respond to goods and services. You may use these feelings to create offerings that complement your brand and appeal to your target market. A brand can utilize its user-generated content to its fullest potential for marketing, product design, and roadmap ideas by using content moderation.
The benefits of e-commerce content moderation are numerous. From helping identify potential issues or concerns with products to allowing you to address them quickly and proactively. It can also improve the overall user experience by providing relevant and useful information to shoppers. Additionally, e-commerce content moderation can help protect your business from legal and reputational risks by removing fraudulent or harmful content. Overall, e-commerce content moderation is an essential tool for any online business that wants to provide a safe, trustworthy, and enjoyable shopping experience for its customers.
Using in-house tools and techniques combined with human expertise Netscribes provides content moderation solutions to boost your digital storefront’s visibility with content that adds value. To know more, contact us.
Based on insights by Shubhamay Roy, Manager, Digital Commerce Solutions
