Automotive e-Retailing: Digitalizing Vehicle Purchase

With the brick and mortar sales decreasing globally amidst the pandemic, most automakers are looking forward to adopting online business models so they can accommodate consumer needs. To survive the losses caused due to COVID-19, this digitalization of the vehicle purchase journey must translate into a resilient infrastructure that facilitates automotive e-retailing. 

Moving forward, the automotive industry must adapt to the significant changes in consumer behavior and shopping habits with ‘virtual’ becoming the new normal. While established OEMs and dealers have already set-up online platforms for automotive purchase post the COVID-19 outbreak, more players are expected to enable their end-to-end e-retail journey by rationalizing key technologies. 

This report gives you a comprehensive overview of automotive e-retailing space to help boost vehicle e-sales. Get a rundown of the new business models and market landscape affecting the vehicle purchase journey and aftermarket sales alongside key technology enablers driving a sustained transformation.