Quantitative & Qualitative Research

Netscribes offers integrated quantitative and qualitative market research services to fulfill a wide array of business needs. Over the last 20 years, we have worked with global brands and some of the world’s leading consulting firms in delivering insights to support new market entry, product and service development, brand communications and customer experience management.

We conduct a variety of B2B and B2C market research studies on a local and global scale. Depending on your objectives, we use one or more quantitative and qualitative research methodologies, including online surveys, telephonic interviews and focus group discussions, to deliver the most cogent results.

Netscribes has a long track record of excellence in CATI, CAWI and face-to-face interviews. With an in-house team of analysts and a global panel of experts, we manage the end-to-end primary research process – from survey design and programming, data collection and processing to reporting.

Our primary research services

Panel Expertise

B2B Panels

Improve the efficacy of business decisions with our B2B primary market research services. We conduct B2B research on a global scale across industries, companies of varying sizes and stakeholders including:

• C-suite executives
• IT professionals
• SMEs
• Vendors
• Distributors
• Decision-makers

Consumer research

Get detailed insights about your customers across channels, and identify their characteristics, attitudes, and behaviors with our consumer research expertise. Our ability to perform consumer research across multiple industry domains and hard-to-reach target groups (i.e. HNWIs, expats, students, etc.) help clients formulate strategies that align with consumer needs.

Market research studies we support

We offer tailor-made quantitative and qualitative research solutions to adapt to your specific requirements, such as:

Why us?

Primary Research Experience & Coverage

Industry coverage

Healthcare

Information and Communication Technology

Retail and E-commerce

Financial Services

Chemicals

Media and Information

Manufacturing

Logistics

Automotive

Consumer Goods

Consulting

Netscribes Quality Assurance

We understand and respect your concerns about data integrity. That’s why we take special care to deliver authentic and reliable research. Our dedicated team of researchers moderate interviews and collect information in a manner consistent with international best practices. The information collected is put through multiple levels of quality checks, where it’s analyzed, cleansed and validated by secondary research to provide complete, verified, and unbiased data to clients.